Wednesday, December 12, 2012

Rudimental - "Not Giving In"

It's been out a few weeks now, but the new single from East London quartet Rudimental keeps growing on me. And its video is also quite wonderful. The song itself does not quite have the game-changing quality of its predecessor Feel the Love, yet it still sounds unlike anything else on the radio since, well, forever. It again combines jungle, which I thought had died out about 10 years ago, with a Stax-era soul feel, built around John Newman's impassioned vocals.

I'm a bit of a cynic and so am not normally one for "uplifting" dance tracks with "inspirational" music videos, yet I still thought Feel the Love was the best song and video I've come across this year. The video for Not Giving In is even better. Beautifully shot in the slums of Manila, it is based on the story of a kid named Mouse who discovered breakdancing and later went on to become the 3-time world B-boy champion.

It's also a reminder of how what to some people may be meaningless pastimes - music, art, sport, dance and so on - can be invaluable in showing people an alternative path to the darker ones we are
so often tempted by.

1 comment:

  1. John Newman is a fucking whitey. Im not supporting that shit