Thursday, August 12, 2010

How culture affects your decision-making - Sheena Iyengar on "The Art of Choosing"

One subject that endlessly fascinates me is the link between our belief systems and the way we perceive the world, people, and the situations which we find ourselves in. Author Sheena Iyengar here talks about the role of culture in determining how we perceive the idea of choice.

It's a 24-minute video so you may not wish to sit through it all. But two of the interesting anecdotes mentioned early on relate to Iyengar's attempts to order green tea with sugar when in Japan; and a study of how Anglo-American children performed very differently to Asian-American children at a task depending on whether it was chosen by themselves or by their mothers.

1 comment:

  1. how decision making is affected by culture

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