Thursday, July 15, 2010

For those of you who still aren't sick of hearing "Waving Flag"...

Now that the World Cup is over, expect to hear a lot less of Coca-Cola's "official" anthem for the tournament, K'Naan's Waving Flag. Which is probably a good thing, but personally I find it a testament to the song that I have heard it approximately 879 times in the last month-and-a-bit and I still don't hate it. Which is more than I can say for Shakira's Waka Waka, FIFA's official anthem.

Well I just discovered that Coca-Cola, ever the canny marketer, also recorded versions of it in a number of different languages, with local stars "duetting" with K'Naan on each track (although I doubt he had anything to do with these recordings at all apart from recording the original song).

So if you are at all curious to hear bits of it sung in Thai, Mandarin and Arabic, eat your heart out...







There's also Spanish, French and Portuguese versions if you somehow need more.

Of course, Coca-Cola didn't have time to record it in every language, so some enterprising folks took it upon themselves to record their own version; such as this one in Hindi.

3 comments:

  1. I've loved K'Naan's stuff for awhile and am pleased as punch that he's scaling such heights. But it's funny but not surprising that a song that was previously about flying the flag for freedom
    ("So many wars, settling scores
    Bringing us promises, leaving us poor
    I heard them say, love is the way
    Love is the answer, that’s what they say,
    But look how they treat us, make us believers
    We fight their battles, then they deceive us
    Try to control us, they couldn’t hold us
    Cause we just move forward like Buffalo Soldiers.
    http://www.youtube.com/watch?v=J6eVQUGZYck)
    has been stripped off its subversive, revolutionary, inspiring words to become a banal cheap commercial for cheap commercial nationalism.

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  2. I love K'naan. I thin I prefer the original version.

    Waving Flag should've been chosen as the official world cup anthem.

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