Wednesday, June 24, 2009

More Awesome Asian Ads - Malaysia

You may have come across this fabulous Malaysian commercial recently - it won three awards (two gold and one bronze) at the 2008 International ANDY awards which honour creativity in advertising.
It focuses on Chinese schoolboy Tan Hong Ming, who confesses his crush for his Malay classmate Umi Qazrina. And its cuter than a basketful of kittens eating cupcakes.

Gotta give it to Hong Ming, he knows what the laydeez like.

The ad was one of a series put together for the Merdeka 2007 campaign to promote national unity, racial harmony, friendship and brotherhood and all that nice stuff. And you'd have to say that it is effective as well as cute.

The other ads are nice in their own right, while not being a patch on the timeless love story of Tan Hong Ming.

It helps to understand Malay for this last one, though it really doesn't matter that much.

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